社会性别主流化是企业进行社会责任行动的重要战略之一,要求企业将性别平等视角纳入日常运营、品牌传播、公共展示等所有环节。椰树反复使用 “女员工胸大”“胸大便于哺乳” 等表述,本质是把女性价值窄化为生理特征与生育功能,无视女性作为劳动者、社会成员的多元价值,是典型的性别物化与性别刻板印象再生产。
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